Business Opportunity News

Introduction to Network Marketing

Network marketing, also referred to as multi-level marketing (MLM) is a marketing strategy which is used by sales people to distribute products via a network of other distributors, as well as direct to the public.

In the past, network marketing as been the subject of a lot of criticism due to it’s association with ‘pyramid selling’ which is now most definitely illegal. However, network marketing is not the same as pyramid selling which, put simply is just a scheme to recruit other agents to make money from their recruitment fees, which generally involves purchasing sales materials and training packs.

A legitimate network marketing company will have a range of products that are just as good, and in many cases a lot better than those available in the high street. Or, specialised products that are only available through a company that manufactures and distributes them through their own network of sales agents.

Distributors are often referred to as ‘associates’, ‘consultants’, ‘independent agents’ or ‘independent distributor’

What makes network marketing so attractive is it’s compensation plan and how it provides an opportunity for anyone with a desire to build their own home-based business into a profitable enterprise. It does this by allowing the distributor to earn a percentage of the profits earned on the sales of the company products. Not only from direct sales to the public, but also from the sales of other distributors who have been introduced to the business. These new ‘recruits’ introduced by you become part of your sales team or ‘downline’ and the more sales they make, the more you will earn. So it’s in your own interest to teach and train new members of your team how to run their own business successfully and make lots of sales.

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